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Less Expensive High Quality Cosmetics: ELF vs. Department Stores

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ELF cosmetics vs. Department Store Brands

If you have not heard of ELF cosmetics you are in for a treat. ELF cosmetics are for women of all ages, for those who enjoy department store quality but would like to spend less money. I for one have always loved department store makeup. My favorite has always been Clinique.

I have longed for Clinique products when I could not afford them, loved it when I could, and I still esteem Clinique highly. Honestly though, of course I would love to get the same quality Clinique offers at a lower price! This would allow me to purchase other goods and services with the money I would be saving, such as jewelry or that European facial I've been wanting.

Available at K-Mart

I learned about ELF cosmetics while reading Allure magazine. I was curious yet skeptical of the ELF line which was plugged as low cost, high quality. I researched the brand online first. I found on the ELF site that the makeup line has been featured in hundreds of magazines. The cosmetics are available online or in stores. I decided to travel to K-Mart and try some of these mysterious cosmetics!

amazon Cosmetics Search

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Price and Customer Service

I was shocked at how many cosmetics I bought while spending $15 total! All of ELF's cosmetics are only $1 a piece with the exception of some really fun kits that contain many items. I was impressed with the quality of these cosmetics! I have researched ELF cosmetics lately and I know about all of the complaints in the past about poor customer service. This is why they are the budget mineral makeup brand. 

If I were you I would give them a second chance... The more recent comments from customers are very positive. It sounds like the ELF Company has improved their operations and customer service greatly! 

Quality Review

I have used ELF bronzer, blusher, eye shadows, eye brighteners, lip gloss, lip plumper's, lip moisturizers, and mascara! I loved their products. The mascara was a little flaky when I took it off but every mascara has both waterproof and regular mascara. The eyeliners each come with a pencil sharpener.

I love this because I can never find my sharpener when I need it. Now I have been able to put a pencil sharpener everywhere! I don't have to search forever anymore!

amazon Cosmetics Search

Mavala Stop - Helps Cure Nail Biting and Thumb Sucking, 0.3-Fluid Ounce
Amazon Price: $9.00
List Price: $12.00
Shany Professional Cosmetic Brush Set with Pouch (Color May Vary), 13 pc.
Amazon Price: $9.95
List Price: $12.99

Four point comparison

ELF cosmetics vs. Department Store Brands Most ELF cosmetics are as high quality as department store brands, although a few products- like the flakiness of the mascara- have less to offer. One huge advantage that department stores offer is a trained assistant is ready to find the right colors to match your skin and compliment your overall looks.

This advantage is mainly why I used to swear by Clinique. However ELF does not rank below department stores in this area- in my book they beat the competition. Why? The ELF website offers foolproof color matching. One must fill out a questionnaire about hair, skin, and eye color.

The questionnaire is very detailed- much more detailed than Cover Girl's and the best I have seen. I believe that although we may not always know what makeup looks best on us we can obviously describe our own looks. The results of the questionnaire were fabulous- the colors I was matched with looked great.

I evaluated availability of cosmetics because I have been somewhat frustrated lately. I find it difficult to find the ELF colors I want. I could order them online but I usually buy makeup when I most need it...now! Usually the ELF colors are picked through considerably.

Of course this may be contributed to the high quality, low price and as a result high demand of ELF cosmetics. One thing I can say about department store brands...rarely, if ever, are they "out of" a product. I have already addressed the ELF customer service issue- historically it has been lacking but is currently improving. Department stores usually have plenty of friendly staff at customers' beck and call- one thing I really enjoy.

Comments

Bart Gibby - SEO Manager OrangeSoda, Inc. 4 years ago

This is a very well written comparison. I love the overall satisfaction in the actual products that you have listed. Especially the that they made in convenient for you to have a pencil sharpener.

Sounds like they could boost the supply of their more popular colors. Simple tracking of what the best selling products are for each individual stor would probably boost sales.

Too bad places like K-Mart probably don't offer this type of tracking. They would most likley have to use Wal-Mart. Which is one of the reasons Wal-Mart dominates.

-Cheers

Bart Gibby

qwerty 3 years ago

Thank you for the nice review on elf cosmetics! Im just wondering though, does wal-mart sell elf cosmetics? If they don't do you know any other stores in Canada where they would sell elf products?

Thank you!

chicgurl 3 years ago

Qwerty,

You are welcome. Walmart does not to my knowledge sell elf products. Try their online store, eyeslipsface.com. Everything is very affordable, and shipping is less than an arm and a leg.

chicgurl 3 years ago

Qwerty,

You are welcome. Walmart does not to my knowledge sell elf products. Try their online store, eyeslipsface.com. Everything is very affordable, and shipping is less than an arm and a leg.

Choke Frantic 2 years ago

Thankyou so much for this review, I look forward to trying these products soon.

angel 2 years ago

It sucks that wal-mart doesn't sell elf products^-^

cuase i live in a small tow where i don't have a mall to go

buy elf products or anything so i try to buy it online

^-^

awesomeness79 2 years ago

I seemed to have seen loads online recently about ELF, so I am looking forward to trying out some of their stuff. Very helpful hub!

chicgurl 2 years ago

I'm glad you find it helpful! You really can't go wrong with ELF, and if you end up not liking the products for some reason your wallet won't be empty.

Improved customer service? 2 years ago

Actually their customer service is still very poor. The 8th of April I submitted an order that was sent with an incomplete address and sent back to them by the postal office. Once I figured that out I contacted them and, even if I was told it was going to be sent right away and given a FedEx tracking number, according to the FedEx website it was never sent. And today is May 2nd... So until now they kept my money and their products. No wonder they can be cheap.

anonymous 17 months ago

Target sells e.l.f products!! Look on their website or in their stores. I saw these products in the makeup aisle a few months ago and I was skeptical to buy it because of the ridiculously low prices. I'll have to check them out now!

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